Bilingual websites.Local connections.
Two voices, one S.
Through Segura’s Solutions, I’m helping small businesses, especially Hispanic-owned businesses, build affordable, useful websites in English and Spanish.
A project byJean Segura · Spartanburg Methodist College
Estimated project progress
My current estimate of overall project progress.
See milestones and results01 / The purpose
Useful information. In both languages.
Clear services and contact details make a small business easier to find and reach. Each website starts with what the owner and customers need.
I’ve been a key partner on four other capstone projects. Seeing those projects come together helped me shape Segura’s Solutions: affordable, useful websites in English and Spanish for small businesses, especially Hispanic-owned ones.
Confirmed clientsAB Contractors LLC · Jireh Roofing & Repairs LLC · Jeronimo Construction & Landscaping LLC
How I’ll work
Listen first
Agree on the client’s priorities and the information visitors need.
Build together
Review the design and English and Spanish content with each client.
Share & improve
Promote the finished sites, observe real users, and fix what gets in their way.
02 / Previous work
Experience I’m building on.
Three existing projects that connect business, culture, and community.
Small business
Segura’s Painting
A services website for my family’s painting business.
Visit website
Student organization
LASO at SMC
A website for LASO’s culture, events, and campus community.
Visit website
Campus event
El Festival de Culturas
I designed the site and helped plan, promote, and coordinate Luna Orozco’s capstone event. Approximately 200 people attended; her project earned first place at SMC’s APEX Showcase.
Visit websiteThese projects were created before this capstone and are not counted toward its three new client websites.
03 / The goals
A clear definition of success.
Websites and promotion: by the end of the six-week implementation. Usability testing: by the final presentation.
PROJECT TARGET
3
Bilingual websites
Launch three affordable, mobile-friendly websites with client-approved English and Spanish content and clear contact options.
Live links, client approvals, launch screenshots, and mobile checks.
PROJECT TARGET
6
Promotional placements
Share each website through two client-approved channels, such as a social profile and displayed printed material with a working QR code.
A placement log, dated screenshots or photos, and verified links and QR codes.
PROJECT TARGET
9
Usability tests
Run three short tests per website. Each participant must independently find a specified business detail and a way to contact the client.
Record observations, feedback, and the improvements made.
04 / The plan
From conversation to launch.
Fall 2026 in PDEV 400 is for preparation. A six-week formal implementation is planned for Spring 2027 in PDEV 430, followed by documented results.
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Partners & clients
Five partners and three clients confirmed. Agree on scope and prepare the project records.
In progress -
Content & structure
Confirm services, contact details, and bilingual content with each client.
Upcoming -
Design & build
Refine the prepared sites and review content and mobile layouts with each client.
Upcoming -
Launch & promote
Publish approved sites, activate the promotional placements, and check every link.
Upcoming -
Test & present
Observe users, make improvements, and present the results and supporting evidence.
Upcoming
05 / Progress
Real milestones. A clear next step.
Five partners and three clients have confirmed. Launch, promotion, and testing results will be added when documented.
September 2026
All five partners are confirmed.
- Christian Bryant, CTS-I
- Yashuri Del Rosario Rodríguez
- Evelyn Lugo
- Dr. Araceli Hernández-Laroche
- Ramón Nieves-Lugo
The full partner group is now confirmed.
Client deliverables
Evidence recorded on this page
These counts track formal capstone deliverables. Earlier website builds and recent updates are preparation; launch, promotion, and testing evidence has not yet been recorded.
Website launches
0/ 3
launches documented
Formal capstone launch evidence pending
Promotional placements
0/ 6
placements documented
Awaiting active placements
Usability tests
0/ 9
tests recorded
Awaiting test records
Testing target: at least 8 of 9 participants find both the requested detail and a contact method without help.
06 / Key partners
Five perspectives. One stronger project.
All five partners have accepted. Their experience connects language, technology, business, marketing, and student advising.
- PhD · UC Berkeley
- Four languages
- 2023 Akers Prize
LANGUAGE, CULTURE & COMMUNITY
Dr. Araceli Hernández-Laroche
Professor of Modern Languages · Founding Director
USC Upstate · South Carolina Centro Latino
Academic depth. A lasting connection to the community.
Dr. Araceli Hernández-Laroche brings the perspective of a scholar, multilingual educator, and community leader. A UC Berkeley PhD who speaks four languages, she is Professor of Modern Languages at USC Upstate and the founding director of South Carolina Centro Latino.
Her work connects Latinx interdisciplinary studies, civic leadership, and multilingual public humanities. SC Humanities honored her with the 2023 Akers Prize for using culture and history to bring people together. That combination of scholarship and community engagement is especially valuable to a project built around language, access, and trust.
WHY THIS PARTNER MATTERS
Her perspective can help me make the English and Spanish content culturally attentive, understandable, and useful to the people these websites serve. She brings a vital question to the work: does the website reflect the community’s priorities as well as the organization’s message?
More background & sources— Dr. Araceli Hernández-Laroche
Her publications include work in Cambridge University Press’s Journal of Public Humanities and a co-edited PMLA special topic on the theories and methodologies of public humanities. Her professional service includes the Modern Language Association’s Ad Hoc Committee Valuing the Public Humanities and the SC Humanities board.
Her distinctions also include 2020 South Carolina Career Woman of the Year, 2024 Woman of Influence, and 2024 Advocate of the Year. These honors add to a career connecting university learning with public and community life.
Professional profiles & references
- Founder, Intune Technology Group
- Former IT Director, SMC
- Barrett Memorial Award
TECHNOLOGY & PROJECT DELIVERY
Christian Bryant, CTS-I
Founder & Principal Consultant, Intune Technology Group
Former IT Director, Spartanburg Methodist College
Practical technology guidance grounded in real projects.
Christian Bryant, CTS-I, is the founder and principal consultant of Intune Technology Group. Previously, as IT Director at Spartanburg Methodist College, he led projects involving infrastructure, cybersecurity, digital learning, and support systems serving more than 1,500 students, faculty, and staff.
His experience includes planning upgrades, coordinating vendors, managing resources, and supporting the people who depend on technology every day. SMC recognized his service with the Dr. James S. Barrett Memorial Award.
WHY THIS PARTNER MATTERS
Christian’s technical and project management perspective can help me assess code quality, mobile performance, domains, basic SEO, and launch readiness. His experience can also help me keep the Spring 2027 implementation realistic and organized.
More background & sources— Christian Bryant
Before his director role, Christian worked in IT and audiovisual support at SMC and Limestone University. His background includes campus infrastructure modernization, classroom technology, end-user support, and coordination across technical and nontechnical teams.
He holds a Bachelor of Arts from Limestone University. His background in technology operations and team leadership is a strong fit for a project that must balance quality, scope, and deadlines.
Professional profiles & references
- Chamber founder · 2007
- Hispanic business advocacy
- Entrepreneur education
ENTREPRENEURSHIP & BUSINESS CONNECTIONS
Evelyn Lugo
President & Founder
South Carolina Hispanic Chamber of Commerce
A business advocate who understands the people this project serves.
Evelyn Lugo founded the South Carolina Hispanic Chamber of Commerce in 2007 after recognizing how many Hispanic entrepreneurs needed better access to guidance, resources, and professional networks. As its president and founder, she has built a sustained platform for business education, opportunity, and community connection.
Her work is closely aligned with the purpose of this capstone: helping business owners communicate what they offer and take practical steps toward growth. Her experience offers a grounded understanding of the pressures facing entrepreneurs, including limited time, affordability, and access to useful support.
WHY THIS PARTNER MATTERS
Evelyn’s business-community perspective can help me ask better questions about what owners actually need from a website. Her insight is especially relevant to affordable project scope, clear service information, and the two promotional channels each client will approve and use.
More background & sources— Evelyn Lugo
The Chamber’s work includes education on starting and growing a business, administration, and marketing. Reporting on its partnerships also highlights efforts to connect entrepreneurs with capital and bilingual business support.
Her story shows the value of building an organization around a need observed firsthand. For this project, that is a powerful example of keeping solutions practical and grounded in the experiences of Hispanic business owners.
Professional profiles & references
- UniComm Media Group co-founder
- MBA · Bob Jones University
- Hispanic-market specialist
MARKETING & AUDIENCE STRATEGY
Ramón Nieves-Lugo
Principal, CEO & Co-founder
UniComm Media Group · Greenville, South Carolina
Marketing expertise built around the Hispanic audience.
Ramón Nieves-Lugo is the principal, CEO, and co-founder of UniComm Media Group, a Greenville advertising agency specializing in reaching Hispanic audiences. Born and raised in Puerto Rico, he came to the Upstate to study at Bob Jones University and earned an MBA before building the agency with his brother.
His experience connects entrepreneurship, branding, and culturally informed communication. UMG’s work has reached national audiences, including a Brother International Hispanic campaign displayed in Times Square. That perspective helps connect a website’s appearance with its message, audience, and purpose.
WHY THIS PARTNER MATTERS
Ramón’s marketing perspective can help me sharpen service messages, strengthen calls to action, and select promotional channels that fit each client’s audience. His specialized experience makes him a valuable resource for evaluating whether a bilingual website communicates clearly and gives visitors a useful next step.
More background & sources— Ramón Nieves-Lugo
His community involvement also reflects a practical commitment to inclusion. At Fall for Greenville in 2016, he introduced an initiative in which multilingual volunteers wore language pins; more than 100 volunteers participated, representing over 15 languages.
That example is particularly relevant here: making people feel included often begins with a clear, useful signal that they can communicate in their own language. His agency and community experience bring that idea into a real business context.
Professional profiles & references
- English · Spanish · French
- Ronald E. McNair Scholar
- Winthrop Student Marshal
COMMUNICATION & STUDENT SUCCESS
Yashuri Del Rosario Rodríguez
Assistant Director of Community Life · LASO Advisor
Spartanburg Methodist College
Multilingual communication and experienced capstone guidance.
Yashuri Del Rosario Rodríguez serves as Assistant Director of Community Life at SMC and advisor to LASO. A 2021 Winthrop University graduate, she studied Mass Communication and Modern Languages, with a focus on journalism and French. She speaks English, Spanish, and French.
A Ronald E. McNair Scholar and Student Marshal at Winthrop, she combines a strong academic background with experience in student development and communication. She has also advised a previous capstone winner, bringing direct experience with the planning, accountability, and presentation that a successful project requires.
Why this partner matters
Yashuri’s advising and communications perspective can help me keep the project focused, maintain accountability, and explain the work clearly to clients and my professor. Her language skills and editorial background are especially relevant to bilingual content, client communication, and the final presentation.
More background & sources — Yashuri Del Rosario Rodríguez
Her academic recognitions include Kappa Tau Alpha, the national journalism and mass communication honor society, and Pi Delta Phi, the national French honor society. Her work as opinion editor for The Roddey-McMillan Record adds practical experience in shaping clear, audience-focused writing.
Professional profiles & references
Expertise that works together.
Araceli brings language and community insight. Christian brings technical discipline. Evelyn brings the business owner’s perspective. Ramón brings audience strategy. Yashuri brings communication and academic guidance. Together, these perspectives give the project a strong foundation for serving real clients and documenting meaningful results.
The student behind the project
Jean Segura
Business Administration · Marketing/Sales Spartanburg Methodist College · Expected May 2027
I’m a bilingual business student at SMC, originally from Costa Rica. My work with Segura’s Painting and campus leadership connects customer communication, marketing, and web design. I want local businesses to have websites their customers can actually use.
Connect with me on LinkedIn (opens in a new tab)Have a connection or a suggestion?
Have feedback on the project or know another small business that could benefit? I’d like to hear from you.
Contact JeanOr email jsegura@segurassolutions.com